2006 Ford Taurus Fuel pump problems

I came out of wal mart the other day and when I tried to start my car it just cranked over n over. So I turned key off then turned back on to check if fuel pump was coming on n sure enuff it wasn't. So I went back in store, bought starting fluid n tried that and as long as I'm spraying it into the throttle body it starts n runs until I quit spraying I know that usually means fuel pumps bad. But just in case I checked all relays under hood and they were engaging and working. And then I checked the under dash fuses and none were bad. So I put a new fuel pump in tank today got all back together and still when I turn key on its still not turning fuel pump on so I checked the reset button in trunk unplugged it reset button plugged back in and still the pump won't work. So for some reason I'm not getting power to the pump. I have no idea what it could be please could you help me with some ideas. Ty.