2002 Ford F-150 Starting issues

It's definately getting spark. The fuel issue is where I'm looking. I'm thinking fuel pump problems, but would it run well other than at start up, which it does, if it were fuel pump?

I feel like a total idiot today. The starting problem was in the theft deterent system. When we bought the truck, it came with three keys, I always used the same one to start the truck with, and the mechanic always used a different one. Well, the one I used wasn't chipped to the truck and the system was shutting off the fuel pump, so no fuel pressure. I sat there at the dealer and watched the mechanic use one key and fire it instantly and use a different key and watch it crank endlessly. The theft light did flash, but of course when I tried to start it, my hand was on the steering wheel and blocked the light. Not that I probably would have caught it anyway.
Needless to say, have 2 keys now instead of 3 and a truck that fires everytime and runs great. Thanks for the the responses and I have a little more information to store in this old brain now, although I'll probably forget it before I need it again. Mike