2002 Mercury Mountaineer Tsb Data Bulletin Number 051313 Sequence

TSB data for: 2002 MERCURY MOUNTAINEER
Bulletin Number: 051313
Sequence Number: 10016798
Date: 20050101
Component Name: 061000 ENGINE AND ENGINE COOLING:ENGINE
Make: MERCURY
Model: MOUNTAINEER
Year: 2002
Summary:
HARD START/NO START CONDITION DURING COLD AMBEINT TEMPERATURES AFTER SHORT HOT SOAK PERIOD-4.0L ENGINE. *SC

i read that the dealership has to reprogram the PCM to fix this problem..... Is this correct???